Though I’ve only recently started tackling it (spam), what I hear from veterans is that spam is hard problem. It is so not because its difficult to model (unlike some sub-domains in NLP) but because essentially it is a battle of human-vs-human. The opponent is now a constantly evolving machine. They learn and they learn fast. This keeps those fighting spam on their toes and you need to react to new techniques that they learn to get past the filters. Most of the work thus involved is on a reactive basis. Basically you keep iterating the following cycle: deploy -> observe -> learn -> model -> deploy
Now lets consider a sample spam text: “Find sexy girls and guys at xyz.com”. The simplest classifier (lets assume Bayesian text classifier) will start to crumble once the spammer changes the text to “fin d sex y girl s an d guy s a t xyz.co m”. So you will label and retrain your classifier to catch this new trick.
To get out of this vicious reactive cycle, you need to test your model proactively against the possible techniques a spammer could come up with to get away. This is where comes in YODA (acronym for Overly Determined Abuser), a genetic programming based model of a spammer I built (yes we have 20% time as well) to break our spam detection models. As any other genetic algorithm framework, it needs implementations of fitness functions and genome functions. The idea is to model characteristics of a spammer (variables that a spammer can manipulate) as genome functions. The genome functions represent the minimalist change that can be made to the text. For instance, changing the case of characters, modifying sentence delimiters, modifying word delimiters etc. The genome functions need not be just text modification functions but could also represent other attributes of a spammer (like IP etc). The fitness functions represent the criteria the spammer is trying to optimize i.e. to get past the filters with minimal distortions to the spam text. This could be the edit distance combined with the score returned by the model/filter.
Once the fitness function and many such genome functions have been defined, you can set these spam bots free to undergo selection, crossover and mutation. In the end (when you decide to stop the evolution), you will end up with bots that are far more complex than just the basic genome functions defined. The transformations to the original text might be beyond what you could have thought of testing against.
Following are some results of this model on the same spam text using the above mentioned basic genome functions:
- F.ind.s.exy g.irls.a.nd.g.uys.a.t.x.yz.com
- f iñd s exy gi rls ã ñd g úys a t xy z.çom
- FI ND sE Xy Gir Ls anD gu yS AT XyZ. COM
- Find_sexy girls and_guys at_xyz.com